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It’s critical when selling, to know who your perfect customer is. Who you should be selling to, and how to find them – and then how to make it clear that they should buy from you (and why). Being able to find a customer, convert a customer and keep a customer is the foundation of your business success. The worst answer you can give to “Who do you sell to?” is “Anyone”. Instead, [...]
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Who is going to win this year? The Eagles or the Patriots?